eMail Marketing

Figures released by the Direct Marketing Association (DMA) suggest that, email marketing has now overtaken direct mail in terms of volume.

Something that ought not to come as a surprise when you consider how much cheaper, more measurable and better targeted email can be than direct mail.

If you haven't sent an email marketing campaign before or are dissatisfied with your current performance, then we can work with you to carry out a campaign and ensure a successful return on your investment.

Read on to find out how...

Campaign Planning

Planning any campaign is vitally important and should be done well in advance of your send date.

Identify the target audience and understand their needs. Different audiences have different requirements and one email creative may not be suitable for all, identify what the main aim of your email campaign is.

Always be relevant; use the information you have collected about your customers to send them targeted, relevant messages. The better the targeting the more likely you will be successful.

We conduct all aspects of the campaign for you - from selection, to creative design, broadcasting and reporting.

Design

It is very important when designing your email campaign creative that you follow best practice, failure to do so can seriously harm the effectiveness of your campaign and ROI, damaging your brand in the process.

Do you know the best position for your company logo? Where the prime 'reading space' is? How long the message should be? Why you should always have Mirror and Unsubscribe links?

If you are unsure of these requirements then our design team can produce a creative that conforms to best practice standards.